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A Fantastic Publicity Opportunity

September 20, 2013 | Author: | Posted in Business

I just got back from our tiny post office in our tiny town. Posted on the community bulletin board was a flyer announcing a contest. The flyer was posted by one of the other dog trainers in town (me being the best one in town!). The contest is being called something like “Your Best Dog …

Fatal Publicity Mistake #4

September 20, 2013 | Author: | Posted in Business

When I do coaching calls or consultations, people often ask me about the best time to do publicity interviews. They also ask about the best day of the week to do interviews. They’re hoping there is a precise answer, such as Tuesdays at 10AM. I tell them right away that’s a bad question and there …

Fatal Publicity Mistake #2

September 20, 2013 | Author: | Posted in Business

How many times have you been told – or have you read – that once you send out your press releases, be sure to follow up with the reporters by calling them? I see that mentioned in just about all of the $20 books on publicity you’ll find in the bookstores and libraries. I hear …

ICICI Prudential Life Launches ICICI Pru Easy Retirement

September 20, 2013 | Author: | Posted in Business

ICICI Prudential Life launches ICICI Pru Easy Retirement ~ Build your retirement corpus in a cost effective and flexible manner ~ ~ Enhance your corpus by staying longer and get regular income for life ~ ~ Enjoy the convenience of online purchase ~ Key Highlights: • Cost effective: The more you contribute and the longer …

Vicla Sheet Metal Machines, Guillotine Shears

September 20, 2013 | Author: | Posted in Business

Vicla sheet metal machines included also a specific range of products for cut the sheet metal GSM VICLA oleodynamic guillotine shears are characterized by high precision and quality in cutting in any condition and processing any kind of material. The heavy-duty frame of the machine and the double metal sheet that supports the working area …

Fatal Publicity Mistake #3

September 20, 2013 | Author: | Posted in Business

Many people don’t try to get publicity for their business because they’re afraid they’ll get nervous during the interviews. You won’t get nervous during your interviews – and I’ll prove it to you. Would it be fair for me to say that in your lifetime you’ve listened to 1,000 radio talk shows? I think it’s …

Fatal Publicity Mistake #1

September 20, 2013 | Author: | Posted in Business

There are a number of fatal publicity mistakes I see people making over and over again. These people wonder why they aren’t getting publicity. I’m going to do a series of articles talking about these mistakes. They are in no particular order. The first mistake I want to focus on is directly promoting a product …

3 Reasons Your Press Release Gets Trashed – Part 1

September 17, 2013 | Author: | Posted in Business

Many people have excellent stories, but they never get picked up by the media. There are three main reasons for this. In this article I’ll focus on the first reason. I’ll cover the other two in future articles. When you send a reporter a press release, you’re actually doing two things. First, you’re sending him …

3 Reasons Your Press Release Gets Trashed – Part 2

September 17, 2013 | Author: | Posted in Business

In the last article I told you about the first reason press releases get tossed in the trash. Let’s move on to the second reason. The second reason press releases get trashed is that they are too self-serving. Far too many people think the purpose of doing media interviews is to get attention for themselves …

A New Adventure in Business-Edited

September 16, 2013 | Author: | Posted in Business

Business is like one big adventure. Even if you are prepared, and you’re trying to get yourself to stay one step ahead, you never know what might happen as you begin your venture into business. It’s best to be prepared for the worst case scenario types of situations. If you want to protect your personal …

Do You Know What “Magic Money” Is?

September 11, 2013 | Author: | Posted in Business

I want to talk about “Magic Money” in this article. Magic Money is a term I invented. It means money that appears in people’s bank accounts magically even though they did no work. Don’t spend a lot of time trying to figure out how to get some of that Magic Money. It doesn’t really exist. …

Can You Get to the Point?

September 11, 2013 | Author: | Posted in Business

One of the biggest problems people have when they attempt to get publicity is getting to the point. On my publicity coaching calls, in my newsletter, in my private consultations I’m constantly stressing this. I actually cut people off if they can’t get to the point in 30 seconds or less. If right this minute …

Believe it Or Not, You’re Not Entitled to Anything!

September 11, 2013 | Author: | Posted in Business

I want to get a little philosophical this time. I want to tie in the philosophy with our dog rescue work, your publicity campaigns and your desire to be successful. I’m a huge believer in the idea that things happen for a reason. Many times, though, we don’t understand the reason. For the past few …

Do Publicity Stunts Pay Off?

September 11, 2013 | Author: | Posted in Business

Well, you’ve probably read or heard the latest controversial stories on the news. First there’s the $14,000 dessert being sold in Sri Lanka. Then there’s the “study” that women don’t talk more than men. The “study” claims that both men and women say the same number of words each day. Finally, there’s the dating service …

Directv, Bad Publicity and Hulu.Com

September 11, 2013 | Author: | Posted in Business

In the “old days” (before the Internet) when a customer of a business got bad service, there wasn’t a whole lot they could do. Sure, they could tell the story to a few friends, but that’s about it. Bring on the Internet and social media and we have a whole different story. Now, when people …

Do You Know the Real Job of a Press Release?

September 11, 2013 | Author: | Posted in Business

I’ll bet 99% of people think that a press release does the work in getting publicity for them. Dead wrong. Actually, press releases only do one thing – they open the door to the media. They get the attention of reporters, talk shows hosts, producers, etc. Once the press release does its job – once …

Do You Know the Most Important Part of a Press Release?

September 11, 2013 | Author: | Posted in Business

As each day passes, publicity is becoming more important – in fact, mandatory – as a marketing tool. Used to be that publicity was an adjunct – the typical red-headed stepchild of marketing. All that changed in 2007 (read my earlier articles to find out why). So, if you’re not learning how to get and …

Finding a Great Part Time Income For College Students

September 7, 2013 | Author: | Posted in Business

If you are a college student looking for some great part-time income, the best place to begin your quest is right on college itself. Finding a source of great extra income on your college campus eliminates traveling time. It also can be an excellent way to use the academic and expert resources at your college …

Are You Being Called Up to the Big Leagues?

September 7, 2013 | Author: | Posted in Business

Only a very small percentage of people will be called up to the “big leagues”. Will you be one of them? Will you know how to recognize the call and how to act on it? Last night Mary and I got to talking about people who are doing good work in a particular area, be …

Press Brake

August 29, 2013 | Author: | Posted in Business

Sheet metal working machines are characterized by constant evolution in technology and its components are more and more innovative. Rapidity and accuracy are their peculiarities and they play a key role since they are essential to achieve the best performance in the shortest processing time. VICLA generates a wide range of flexible solutions that focus …

Making a Positive Impression at Trade Shows

August 29, 2013 | Author: | Posted in Business

For companies not accustomed to advertising or trade show exhibiting, turning a basic marketing message into an ad or a trade show display that can draw attention can be a challenge. It may be tempting to just do it yourself rather than pay for professional writing and design, but making the right impression is worth …

Are Home Income Schemes a Scam?

August 29, 2013 | Author: | Posted in Business

What are these schemes? “Affiliate Marketing” is a simple and straightforward way to generate an income from home. Many people confuse it with “Network Marketing”, and both terms have acquired bad press by their association with MLM (Multi-Level Marketing). No intelligent person would confuse green beans with baked beans. Or cart horse with clothes horse. …

How to Create a Best Selling Product

August 24, 2013 | Author: | Posted in Business

Should you sell products that people need? The answer might surprise you. And that’s because the answer is “not always.” You see, lots of beginning marketers start out by creating products that people need. But here’s the thing: Needing a product and WANTING a product are not the same thing. If you’re creating products that …

A Free Gift Plus Great Publicity Advice – Wow!

August 21, 2013 | Author: | Posted in Business

Before I get to the publicity advice for the main topic, I’ve got a gift for you. It’s a no-strings-attached gift. No opt in, no purchase, nothing. A total freebie. I’d like to give you a copy of my manual “The Secret Weapons of Success”. It has some of the best advice you’ll ever find …