If you do a small research on the profit making websites, 90% of them will be using Search Engine Optimization as their technique. There are various benefits in using the SEO concept. Firstly, you can create good amount of traffic to your site. Secondly, you will get popularity to your website through search engines, thirdly you can improve your sales and as well as profit. So, just having a fancy website will not get you any customer or sales. You need to work on SEO concepts to improve search engine rankings.
First you must understand what Search Engine Optimization is and why to use this. A website needs to be optimized to get top ranking in search engines like Google, Yahoo, MSN and Bing. Some time you will be selling good product or service for best price, but will not get any visitor to buy your product or avail the service. So, first your website should be exposed to public through search engines. When people search for a product that you are selling, your website should appear in the first page of the search results. Only then your website will be visited by more people. When your website fails to appear in the first two pages, then you can decide that you have lost your potential customer.
Earlier only few businesses were in the internet but due to advancement in the internet, almost all the businesses have come online. Hence, it has become essential for every website owner to make their website more visible in search engines. You should increase your website ranking and bring to the top spot.
Some tips to improve your website ranking
*Most of you give importance to style, color and graphic of your website while designing it. But, the important thing you need to do while creating your website is keyword concept. Before creating the content for your site, find out the proper keyword for your website. Suppose, if you are selling cosmetics or beauty products, type “beauty products” in the google search box and find out how many people have used that keyword. As soon as you get the keyword, start creating the content for your site using this exact keyword. The keyword should be compulsorily inserted in the title, repeated in the first and last paragraph of your content. The density of keyword varies for each website and normally 2 to 3% of keyword density is used in the contents. Websites that uses proper keyword will be listed in the first page of search engine results.
*The second recommended method to improve your website ranking and sales is by using article submission directories. There are many article submission directories where you are allowed to post articles on your product or services. The articles you post should not specify your company or brand name. But, these sites allow you post information on your website at the resource box that is at the bottom of that web page. You are also allowed to leave your link in the resource box. So, if the customer is satisfied with your article, then he will visit your website by clicking the link to buy your product. For best results, create the article realistic and more informative.
There are also other methods to improve your website ranking in the search engines. You can use blog and forum posting or free classified ads to get better ranking in search engines. So, when you are ready with your website, do some home work to know more about SEO concept and then start your online business.
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