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Author: MikeConsol

Published articles: 10

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The No. 1 Rule For Projecting Confidence – Speak With Authority

January 14, 2012 | Posted in Business

One of the most important characteristics a person can project in a business setting – or any situation, for that matter – is confidence. People are attracted to confident individuals, like a magnet to steel. Those who present themselves with self-assuredness are more successful job applicants and apt to more quickly climb the career ladder. …

If Your Company Had a Personality, What Would it Be?

December 31, 2011 | Posted in Marketing

Have you ever considered creating a personality for your company? Giving it human characteristics that consumers and business customers can more easily and meaningfully relate to? Let’s boil this down to a simple consideration. If your company was a human being what type of personality would it possess? It’s all part of the anthropomorphic techniques …

Turning Simplicity Into Your Guiding Business Principle

November 2, 2011 | Posted in Marketing

I’ve said it before on this blog – simplicity is always more powerful than complexity. It’s just a fact of life. People easily understand, remember and trust simplicity. Complexity is over-packaged and is prone to confounding people and making them suspicious of what’s being communicated. Some firms are better at putting simplicity into practice than …

5 Reasons Presenters MUST Arrive Early

November 2, 2011 | Posted in Marketing

I have a saying that I’ve repeated to many people in recent years. It goes like this: “If you’re not early you’re late.” This principle has served me well for business meetings, airline flights and all-manner of business-related engagements. And it’s a respectful and professional way to deal with other business people. It’s most critical …

How Kobe Bryant Flunked the Personal Branding Game?

September 25, 2011 | Posted in Marketing

Much has been made of the personal branding of individuals. It’s been a hot subject In recent years. One of the great failures of personal branding has been playing out in public view for years. Enter basketball great Kobe Bryant of the Los Angeles Lakers. His monumental failure to turn himself into a sterling brand …

How the War of Words is Won?

September 23, 2011 | Posted in Writing

Word combat is everywhere – especially in politics and business. Put the right words and phrases together and you control the story, or even win the election or turn your newest product into the next sensation. There is much at stake where wordplay is concerned. Politically, republicans are better at this than democrats. (For the …

Adding an ‘E’ to the ABCs of Writing

September 10, 2011 | Posted in Writing

Much is made of the ABCs of writing – accuracy, brevity, clarity – but there is a fourth more, advanced component to good writing. That’s “euphony,” a word many people do not know. It’s time to change that. Euphony means agreeable sound, especially in the phonetic quality of words. Lyrical writing is euphony. To master …

Writing and Speaking in a Distinctive Voice

August 10, 2011 | Posted in Writing

Speaking in a distinctive voice has little to do with using big or complex words (though I must admit I’m often amazed by how otherwise educated people have developed such a limited a vocabulary). A distinctive voice is more simplicity than flamboyance. The simpler the words and sentence construction the more transfixed recipients are likely …

Why we Speak and Write in Clich

August 1, 2011 | Posted in Writing

How many people in your workplace use distinctive words when speaking or writing? Here’s a wild guess: damn few, if any. That I’m sure is the case even if you earn your keep in an exceptional workplace. That’s because we all speak in common phrases and clich

Why ‘once Upon a Time’ is Still the Story of Our Times

April 15, 2010 | Posted in Writing

Most professionals seem to regard storytelling as a quaint relic of the past – something modern society and all its technological gadgetry has made outmoded and unnecessary. Who needs story when you have cool new apps? It’s an easy conclusion to come to because we have drifted so far from the basic roots of human …